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About Active Leicester: Braunstone and Rowley Fields

Funding and Partners

Active Leicester: Braunstone and Rowley Fields is a brand new initiative funded through Sport England’s ‘Community Sport Activation Fund (CSAF)’, which is National Lottery funding. 

The CSAF fund was designed in response to local demand and is a £47.5 million Lottery funding programme providing grassroots activity at a very local level. It aims to invest in what works best in an area, based on local need and evidence.

The project is being coordinated and delivered by ‘b-inspired’, who are experienced deliverers of regeneration and community led initiatives and programmes, in partnership with the Leicester City Council. 

Throughout the project, we will also be working with a number of other partners, including local facilities, services and organisations; as well as National Governing Bodies, clubs and citywide initiatives. 


The project’s ultimate aim is to get local people who are currently doing little or no activity, into some sort of sport and/or physical activity at least once a week, with the intention that they will progress and continue to do more. 

Our aims is to do this by:

  • Ensuring we continuously consult with the community and get their input and feedback
  • Identifying and tackling the barriers people face, which includes sessions are free (or at least very minimal in cost), delivered locally and, where possible, offer a childcare solution 
  • Offering a variety of sports and activities
  • Delivering sessions at various times and days 
  • Delivering a number of safe and fun activities that can be easily replicated outside of the project 

Who is the project aimed at?

The project is aimed at young people and adults living in the target area aged 14+ years who are currently doing little or no sport / activity. 

Specific groups that we will try to engage will include families, young people aged 14-24 and those aged 50+.

What’s involved? 

The main emphasis of the project is obviously around delivering a number of sport and activity sessions across the target area to increase participation. Therefore, the project offers a variety of weekly sessions and one off ‘taster’ sessions and events at various times and days across the Braunstone and Rowley Fields area. These sessions are delivered by our ‘Project Activators’, who are qualified and experienced instructors with a remit to ‘activate’ the community into activity! 

Sessions range from Zumba and Boccia, to Multi-Sport and Walking Football; and are delivered in a number of community venues and on open spaces i.e. parks and other open access venues. 

Whilst the main emphasis is on delivering these sessions, the project will also offer a number of other opportunities for local people to get involved in; such as the chance to gain free qualifications and experience through volunteering at project sessions. We will also employ a ‘Sports Apprentice’ who will assist the activators in delivering sessions.


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National Lottery and Sport England